On December 1st, 2020, EVOLUTION, MASTERRIND and VikingGenetics (owned by Faba, Växa and VikingDanmark) establish a new dairy and beef genetic cooperative Arcowin representing 53,000 farmers in Europe. The new cooperative will work on ensuring the most sustainable and the highest possible genetic progress, to the benefit of the members and customers worldwide. EVOLUTION,…

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The Mastergen Sales team were delighted to be invited by Masterrind for an informative couple of days learning more about Europe’s largest co-opertive and their sire program.   The Master-Beef presentation gave us an eye-opener to the research and development Masterrind is investing in to produce a new breed of beef suitable for the use…

MASTERGEN BULLS SHINE AT EUROPEAN SHOW     DICE RED   The half sister to Dice Red once again performed at her best! Having won Supreme Champion at this years Schau Der Besten in Germany, she was a firm favourite for the Europeans. She was placed 2nd in one of the strongest classes of the…

Changes to the Holstein Type Merit Index in April 2019 Changes to the Holstein Type Merit Index in April 2019 In the upcoming April 2019 proof run, Holstein UK will implement a new Type Merit formula, which dictates the makeup of the overall Type Merit Index. NBDC geneticist, Darren Todd explains the changes to the…