A SUBSIDIARY OF EUROPES LARGEST FARMER OWNED BOVINE BREEDING COMPANY

Mastergen Mating Service (MMS)

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Worried about inbreeding?

Want to eliminate genetic recessives?

Want to ensure your cows are bred accurately to the right bull?

Want an unbiased, time-saving alternative to a traditional mating programme?

All this and best value genetics!

LET’S GET STARTED

 CHOOSE YOUR BULLS USING FILTER-A-BULL

 

Download FILTER-A-BULL and filter on your desired traits. You can select a specific range of scores on every linear trait available to end up with a selection of bulls to suit you!

Or leave it to us, tell us your breeding criteria and we’ll do the filtering for you.

As the exclusive distributor for Masterrind in Germany, complemented with additional sires from Semenzoo, Italy  and Aberekin in Spain, you can be sure of a comprehensive list of suitable bulls to run through the programme.

 

PROVIDE YOUR HERD DETAILS

 

NMR

 

If you milk record with NMR you will now need to add Mastergen as an additional user by logging into your account online.

For instructions on how to do this please call us on 01823 430317 or call NMR directly on 03330 043 043.

 

CIS

Just complete our online form, Scan and email it back to us giving us permission to access your herd data or pop the form in the post in a pre-paid envelope which we will provide.

 

CLICK HERE TO FILL IN THE CIS FORM

 You can either email these directly to your breeding advisor or use [email protected]

RUN THE PEDIGREES THROUGH MMS

 

Every registered bull in the UK is accessible through the programme.

A calculated genotypic linear value will then be produced for each animal in your herd based on 60% of the cow’s paternal line and 40% of its maternal line.

The bulls you have chosen based on your criteria and those in your flask will then be mated across your herd, eliminating in-breeding and genetic recessives.

Research indicates that the results of a pedigree mating programme show a high degree of accuracy compared to the traditional linear scoring.

 

CHOOSE YOUR BULLS FROM THE MMS LIST

 

Within a week of running the programme you will receive your MMS list of bulls matched to each individual animal, showing first and second choice matches in an easy to read format.

We will send you by post the bull pdfs from our stud for additional information. All you need to do now is select your bulls and we’ll get them on to farm ready for service.

If you calve all year round, we recommend we run your herd through MMS 3 times per year, 2-3 months before calving.

 

For example:

               COWS CALVING PERIOD                                MMS
                      January – April                               October
                        May – August                              February
                 September – December

                                 June

 

If you prefer a traditional on-farm scoring service please ring us for more information and prices.

 

 

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AN EASY, RELIABLE, TIME SAVING, UNBIASED AND ACCURATE ALTERNATIVE TO A

TRADITIONAL MATING PROGRAMME!

AND ALWAYS THE BEST VALUE GENETICS!

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Any Questions?

If you require more information about our products or services please leave your contact details here and we will get back to you.

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